Googlen Sie von Zeit zu Zeit das eigene Unternehmen oder nutzen Sie die Blog-Suche bei Technorati.

 Gute Kontakte schaden auch in der Blogosphere nicht unbedingt.

Bilden Sie Ihr eigenes Business online ab, indem Sie auf Ihre eigenen Themen setzen:

“We don’t care about press releases, we care about interesting products and technologies,” says Rob Malda, founder of Slashdot, a technology news blog which is visited by nearly half a million people each day. “A one-paragraph write-up saying ‘This is our cool technology’ is probably the best bet.” (Red Herring)

Starten Sie einfach Ihren eigenen Weblog, um Erfahrungen zu sammeln.

“Blogging is not a technology, it’s a community with its own culture,” says Ross Mayfield, CEO of Socialtext, a Palo Alto, California-based social software company. “Blog and link to other blogs, hold conversations, speak in your own voice and you will find a following and influence.” (Red Herring)

"Bloggers can smell a rat: Public relations and blogs don’t often mix. “If you create a Weblog or start blogging for the sole sake of seeking publicity, you’re probably doomed to fail,” says Mike Spataro, an executive vice president at Weber Shandwick, a New York City-based public relations company.
Instead, Mr. Spataro suggests that blogs should be a way for companies to garner feedback on their products and services. “Think ‘thought leadership’ rather than pure publicity,” he adds. "
(Red Herring)

Ehrlichkeit lohnt sich auch beim Bloggen! Nur darüber können Sie Vertrauen aufbauen.

“In a climate of corporate deceit, a company will get caught and lose credibility that will be extremely difficult – and in some cases impossible – to get back,” says Ed Tan, an account executive at Edelman, a New York City-based public relations firm. “It is all about building long-term trust.” (Red Herring)

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