From Popeyes to the Mets, marketers are producing their own “works of art”
Below, here are ways brands, unwilling to play second banana to Cattelan, are jumping in on the meme:
Ad Age ranked the fast-feeder as the second top marketer of 2019 for its hype around its chicken sandwich. It’s latest promotion for the sandwich is its own take on the masterpiece. Popeyes is selling a chicken sandwich taped to a canvas at the San Paul Gallery at Art Basel. Like the original artist, Popeyes thinks it can get away with charging an exorbitant price. In this case, even more than the original viral piece.
The beverage brand juxtaposes its „priceless“ drink to the 120,000 banana.
The baseball team has reporters gather around a taped baseball in complete awe.
In France, the grocery chain is running Instagram ads for its fruit tapped to a wall and going for a normal price.
The salad chain promoted its new location in Miami with a kale leaf taped to a wall.
Responded to Popeyes on Twitter with this…
Showed off its Crushed Lip Color and is selling it for the regular price of the lipstick: $29.
The deodorant brand mocks the piece with with its own banana deodorant.
Even Tampa’s finest had their fun creating ‚Sgt.Donut.‘
And where is the Duck Tape in all this? Here’s a perfect opportunity for its duct tape brand: a picture of the product with the caption “banana not included.”